BMM is a three-year undergraduate course that deals with mass media and its different components. After the completion of the BMM degree, students can work in various areas of recruitment such as the television industry, radio industry, newspapers, magazines, entertainment houses, etc. The various job roles for BMM include Copywriter, Technical Writer, Radio Jockey, Videographer, Editor, etc.
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| Degree | Bachelors |
| Full Form | Bachelor of Mass Media |
| Duration | 3 Years |
| Age | Minimum Age limit is 17 Years |
| Subjects Required | 10+2 equivalent from Recognized Board of Education |
| Minimum Percentage | 50% in 10+2 from a recognized Board |
| Average Fees | ₹30K – 1 LPA |
| Average Salary | INR 5.9 LPA (Source: Payscale) |
| Employment Roles | Content Writer, Content Manager, PR Manager, Senior Account Executive, etc. |
| Top Recruiters | Star India, Prime Focus Technologies, Royal Enfield, Groupon Inc, etc. |
The BMM stands for Bachelor of Mass Media. The course aims to provide students with the technical, written, and editorial aspects along with traditional lecture-based learning. BMM syllabus provides comprehensive knowledge of concepts such as advertising, journalism, print media, public relations, internet marketing, global advertising, mass media, and social media marketing. BMM job scope is vast where graduate can find employment roles in areas such as news channels, marketing firms, corporate houses, etc.
BMM course eligibility demands the students to have pursued a 10+2 with 50% or higher from any recognised boards. The students are supposed to pass the entrance exams for eligibility. The major exams are BHU UET, AUCET, etc. for course eligibility. The minimum age limit for BMM admission is 17 years.
The admissions to the BMM course can be done through both online and offline methods. BMM course admissions are also available from the website or by directly visiting the college’s admissions office. Below are some questions regarding the details of the admission process in general:
The selection for Bachelor of Mass Media course is either based on merit or an entrance-based selection process. Some of the top colleges for BMM offer admissions is based on the candidate’s performance in the entrance examinations. The students have to appear for entrance examinations such as BHU UET, AUCET, to name a few to qualify for the course.
The BMM is an excellent alternative for those seeking a unique perspective on journalism and mass communication. Depending on the nature and type of BMM course, aspirants can have successful careers in the domain of their preferences, such as Journalism, Radio Jockeying, Advertising, Public relations, etc.
Candidates can study BMM after passing their 12th grade in any subject such as Arts, Science, or Commerce, or an equivalent examination from a recognised board.
BMM courses are available in the full time, part time or distance mode:
BMM full-time is of 3 years duration and divided into 6 semesters. It is the most common form of BMM course as it gives the aspirants a chance to learn about topics in real-time along with getting exposure to regular college classes.
The Part-Time BMM course is designed for working professionals who are not able to give a full-time commitment to the course. The admission is based on 10+2 graduation results.
Candidates can pursue this course through distance education or correspondence. The nature and length of distance education in BMM may vary depending on the course chosen. Colleges such as IGNOU provide distance BMM course in India.
The best colleges for BMM course in India offer admissions to candidates based on their performance in the entrance exam process. Mentioned below are some of the popular entrance exams for BMM:
A timely preparation beforehand ensures a well-wrought understanding of the concepts before attempting the exam and prepare following the tenets of the course. Listed below is the structure for entrance exam for BMM colleges:
The best BMM colleges in India offer some of the best exposure and infrastructural qualities for students to excel in the industry of mass media. Mentioned below is a list of BMM’s best colleges in India:
|
Sl. No. |
Name of the Institute |
| 1. | Goa University |
| 2. | Symbiosis Institute of Management Studies, Pune |
| 3. | Banaras Hindu University, |
| 4. | KK Handique State Open University, |
| 5. | Gogamukh College |
| 6. | St Xavier’s College |
| 7. | Nagindas Khandwala College |
| 8. | Mumbai University |
| 9. | Kishinchand Chellaram College |
| 10. | Jai Hind College |
A list of Some well-known and reputed colleges offering BMM in New Delhi is provided below:
A list of Some well-known and reputed colleges offering BMM in Pune is given below:
|
Sl.No |
Institution |
| 1 | UNIPUNE |
| 2 | P.A. Inamdar College Of Visual Effects, Design & Arts |
| 3 | MIT World Peace University |
| 4 | WLCI School Of Fashion |
| 5 | Tilak Maharashtra Vidyapeeth |
A list of Some well-known and reputed colleges offering BMM in Chennai is provided below:
A list of Some well-known and reputed colleges offering BMM in Bangalore is provided below:
|
Sl.No |
Institution |
| 1 | A.V.K Institute of Higher Learning |
| 2 | Atria Institute of Technology |
| 3 | Bangalore City College |
| 4 | Basava Academy of Engineering |
| 5 | Christ University |
A list of Some well-known and reputed colleges offering BMM in Kolkata is provided below:
|
Sl.No |
Institution |
| 1 | Loreto College |
| 2 | Annex College Centre for Technical & Management Studies (ACMS) |
| 3 | George Group of Colleges |
| 4 | Asutosh College |
| 5 | Sister Nivedita University |
A list of Some well-known and reputed colleges offering BMM in Hyderabad is provided below:
|
Sl.No |
Institution |
| 1 | Osmania University College For Women |
| 2 | St. Joseph’s Degree and PG college |
| 3 | Anurag University |
| 4 | GITAM University |
| 5 | Mahindra University |
For candidates interested in admitting themselves to the BMM course in government colleges, there are a lot of options all over India. BMM course fees in government colleges is in the range of INR 20,000- 1 LPA. Below is the list of top government colleges offering BMM:
|
Sl.No |
Institution |
| 1 | Savitribai Phule Pune University, Pune |
| 2 | Kishinchand Chellaram College, Mumbai |
| 3 | Kushabhau Thakre Patrakarita Avam Jansanchar Vishwavidyalaya |
| 4 | LPU |
| 5 | Jai Hind College |
Due to the rise in demand in the Journalism, Digital Communications and Mass Communication sector, a lot of Private colleges are offering BMM courses along with their other flagship courses. BMM course fees in private colleges is in the range of INR 50,000- 2 LPA Below is the list of the top 5 such colleges:
|
Sl.No |
Institution |
| 1 | Amity School Of Communication |
| 2 | The Sophia College for Women |
| 3 | IMS Noida |
| 4 | Amity University, Lucknow |
| 5 | IMS Unison University (IUU) |
The fee structure among the various BMM course colleges depends on key underlying factors such as infrastructure and institutional facilities, faculty, teaching methods, and placements offered. The BMM colleges fees range from INR 30,000- to 1 LPA. Listed below is the fee structure for some of the top BMM colleges in India:
|
Sl. No. |
Name of the Institute |
Total Fee Structure |
| 1. | Kishinchand Chellaram College, Mumbai | INR 37,610 PA |
| 2. | Jaipur National University, Jaipur | INR 80,800 PA |
| 3. | Mithibai College of Arts, Mumbai | INR 38,000 PA |
| 4. | St Xavier’s College, Mumbai | INR 36,000 PA |
| 5. | Jai Hind College, Mumbai | INR 22,330 PA |
| 6. | Guru Gobind Singh Indraprastha University, New Delhi | INR 67,000 PA |
The BMM course syllabus is structured in a manner to provide its students with the best comprehensive knowledge of mass media and related concepts. Listed below are some of the core subjects in the Bachelor of Mass Media course:
Read More: BMM Syllabus and Subjects
Before going to the question ‘Why Choose BMM?’, one should ask the question ‘What is the BMM course all about?’ to further understand , we can make it simpler by breaking it down into the next three questions:
BMM course is a 3-year duration undergraduate course focusing on imparting a variety of key skills to its graduates regarding brand building, understanding cinema, and news media management and prepare for roles such as content marketer, technical writer, editor, etc.
The sector of mass media and communication is one of the most widespread and influential avenues in the industry today. Courses such as BMM provide its graduates with the required skills and aptitude which later helps them to grow in the industry.
News Reporter: They produce news and stories for various platforms, including radio, television, internet news sites, printed newspapers, and magazines.
The BMM course can fetch one a rewarding career if they are on the outlook to carve up a niche for themselves in the media and communication industry. Along with the aforementioned areas of recruitment, writing and advertising platforms are also important avenues where Bachelor of Mass Media graduates often excel within a short period.
Diversity of Fields: Ranging from writing to advertising, the graduates of the BMM degree also find career roles in the field of television production, social media management, content marketing, etc. It is also filled with potential BMM graduates who possess an interest in the country’s policies and politics.
Read More: BMM Job Opportunities and Scope
The BMM and BJMC courses are similar to each other as they are related to Journalism and Mass Communication. Below are the differences tabulated so that a candidate can make the right choice:
The table below showcases the differences between BMM and BJMC:
| Course | BMM | BJMC |
| Full-Form | Bachelor of Media Management | Bachelor of Journalism and Communication |
| Stream | Mass Communication | Mass Communication |
| Course Duration | 3 years | 3 years |
| Eligibility | 10+2 from any stream like Arts, Science or Commerce. | 10+2 from any stream like Arts, Science or Commerce. |
| Entrance Exams | DUET, IPU CET, SET, MET | LPU NEST, IPU CET, DUET |
| Top Colleges | St. Xavier’s College, Sophia College for Women, etc. | VIPS, IMS, NIMCJ, MSU Baroda, IIMM, etc. |
| Fees | INR 50,000-INR 3 LPA | INR 10,000-INR 1.25 LPA |
Read More: BJMC
To prepare for the BMM entrance exams, students should do timely preparation beforehand to ensure they do not miss any key areas of study before the commencement of the exam. Listed below are some of the preparation tips for the BMM course:
Mock Practice: Students should attend mock tests before attending the entrance exam to figure out their key areas of weakness.
Regular Practice: Regular practice of the concepts not only helps one to secure a sound performance in the entrance exams but also to carry that same flair of understanding towards the duration of the course.
Learn Key Skills: The entrance exam question paper will also have questions that not only test their theoretical concepts but also their aptitude and skills.
Scope for higher education after Bachelor of Mass Media courses include specializations which inevitably lead to the candidate becoming an expert in at least one domain. The scope for higher education after BMM is listed below:
The graduates of BMM work as professionals in the field of research, journalism, print media, visual media, radio broadcasting, the entertainment industry etc. The average salary of a BMM degree holder is INR 5.9 LPA (Source: Payscale).
Read More: BMM Salary
The field of journalism and entertainment provides jobs that offer tremendous career growth depending upon the capacity and the ability of the individual. Some of the job roles after BMM course graduation are listed below:
BMM being a very pragmatic curriculum requires students to have a certain set of skills at their disposal to excel in the learning experience. Some of the skills that a BMM course graduate needs to possess are listed below:
The BMM Subjects span a total of six semesters over a three-year period and include subjects like Introduction to the Marketing Process, Organisational Environment and Ethics, Understanding Cinema, Radio and Television, Mass Media Research, etc. The BMM job opportunitites for graduates is extensive, offering chances in both the public and private sectors for positions like Journalist, Content Strategist, Brand Manager, News Producer, etc.
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BMM subjects give students a thorough understanding of communication, mass media, and its outlets. The electives are available over the first two years of the course. The programme comprises of core and elective studies. The topics covered in the BMM course are listed below:
The core BMM subjects list contains essential topics which are listed below:
Candidates may select electives from the BMM subjects because they are based on abilities necessary for career progression. These are a few of the topics:
BMM includes elements from various forms of mass communication, including print and digital media. Here are some BMM course topics in further detail:
| BMM Subjects | Topics |
| Understanding Cinema | Discussion of early narrative cinema, Screening and discussion on Early Indian Cinema, Screening and discussion on Early Hollywood Cinema, Discussion of French New Wave cinema. |
| Introduction to PR | Definition of PR, Public Relations and Public Opinion, Publicity and PR, PR Tools – Media and Non Media, PR Tools – Media and Non Media. |
| Effective Communication Skills | Close, critical reading of informative and discursive texts in Hindi and English, Effective presentation in writing, Structured and analytical thinking skills. |
| Fundamentals of Mass Communication | Definitions of communication, Functions of Communication, Barriers of Communication, An overview of media evolution from Gutenberg to Internet. |
| Introduction to Advertising | Advertising – Meaning., Definition and functions, The structure of and Ad agency and the functions and service of each department, Relationship between various participants of advertising. |
The first and second years of the BMM syllabus concentrate on fundamental areas like communication, media, and research as well as electives. Two special papers on journalism and advertising are the main topics of the fifth and sixth years of the BMM programme. The list of BBM subjects, broken down by semester, is as follows:
Below is the list BMM subjects 1st year:
|
Semester I |
Semester II |
| Effective Communication Skills | Effective Communication Skills -II |
| Fundamental Communication Skills | Introduction to Psychology |
| Introduction to Computers | Political Concepts and the Indian Political System |
| Introduction to Sociology | Introduction to English Literature |
| Landmark Events in 20th Century History of World and India | Principle of Marketing and Management |
Below is the list of second-year syllabus for BMM course:
|
Semester III |
Semester IV |
| Introduction to Media Studies | Mass Media Research |
| Media Studies | Introduction to Advertising |
| Introduction to Public Relations | Radio and Television |
| Understanding Cinema | Print Production and Photography |
| Introduction to Culture Studies | Introduction to Journalism |
Below is the list of third-year syllabus for BMM:
|
Semester V (Advertising, Journalism) |
Semester VI |
| Advertising and Marketing Research | Contemporary Issues |
| Advertising Design | The Principles and Practice of Direct Marketing |
| Media Planning and Buying | Financial Management for Marketing and Advertising |
| Editing | Advertising (Specialisation Paper) |
| Journalism and Public Opinion | Journalism (Specialisation Paper) |
| Indian Regional Journalism | Research Paper |
In the BMM course structure, core papers, specialised core papers, electives, group projects, case studies, film events, internships and seminars form the major part. Apart from these, the following are general course structures for BBM subjects:
The teaching of BMM subjects uses both classroom instruction and action-based learning, which includes group projects and case studies that provide students with real-world experience. The following list includes some of the teaching strategies used in the BMM course:
The BMM projects give mass media students a platform to get practical experience while comprehending the reality on the ground. Some of the project topics for the BMM course subjects are listed below:
The list of BBM subjects books that address the theoretical components of the programme is shown in the table below.
|
Name of the Books |
Authors |
| A Social History of the Media | Briggs and Burke |
| Introduction to Mass Communication | Stanley J Baran |
| Encyclopedia of War Journalism | Mitchel Roth |
| Technology and Social Change | Kelly Nellis |
| Corporate Media and the Threat to Democracy | Robert McChesney |
