BBA Digital Marketing is a three-year undergraduate course that focuses on digital marketing strategies including Content Marketing, SEO and Email Marketing to promote business online presence. The core BBA Digital Marketing syllabus focuses on subjects such as Basics of Management, Business Communication, Internet Technologies, Digital Design, Data Analytics, etc.
The BBA in Digital Marketing eligibility criteria is that the candidate must have completed 10+2 with atleast 50% marks in any stream from any recognized institution. Additionally, the students must qualify with the required cut-off in entrance examinations such as CUET, SET, AIMA UGAT, etc.
BBA Digital Marketing fees range from INR 8,000 – 3,00,000 per year and are determined by factors like infrastructure, accreditation, placement opportunities, etc. The BBA in Digital Marketing fees in government colleges range from INR 8,000 – 1,75,000 per year whereas the fees range from INR 30,000 – 3,00,000 per year in private colleges in India.
Table of Contents
| Degree | Bachelors |
| Full Form | Bachelor of Business Administration in Digital Marketing |
| Duration | 3 Years |
| Age | Minimum age limit is 17-22 years |
| Minimum Percentage | 50% marks in 10+2 for general category and 45% marks for reserved category students |
| Average Fees | INR 8,000-3,00,000 Per Year |
| Average Salary | INR 3 – 7 LPA (Source: AmbitionBox) |
| Employment Roles | Digital Marketer, Digital Marketing Executive, Social Media Expert, Email Marketer |
| Top Recruiters | Myntra, Google, Microsoft, Amazon, Samsung, Zoho |
BBA in Digital Marketing course aims to equip students with the understanding of various concepts of digital marketing such as Data Mining, Content Marketing, Lead Generating & Email Marketing, etc. The BBA in Digital Marketing course duration is three years and the course falls under the umbrella of BBA Courses.
The average BBA in Digital Marketing salary ranges from INR 3-7 LPA (Source: AmbitionBox) based on various factors like job designation, location, experience, field of work, etc. The BBA Digital Marketing graduates are employed in various job roles such as Content Marketing Specialist, Campaign Manager, Email Marketer, etc
The BBA in Digital Marketing eligibility criteria requires the candidate to meet certain criteria such as the merit score, age limit, entrance examination, etc. Listed below are the Bachelors in Digital Marketing eligibility criteria:
The demand for BBA Digital Marketing is an increase in the need for skilled professionals in the field of online marketing due to the increase in a number of digital users.
Listed below are some of the important pointers on why choosing a BBA Digital Marketing course can be the right choice:
The admission process for the BBA Digital Marketing course is done either based on the merit score of the previous qualifying examination or based on entrance examination scores such as CUET, AIMA UGAT, etc. Given below is the step-by-step BBA Digital Marketing admission process:
The BBA Digital Marketing admissions in a few universities such as Christ University, Narsee Monjee Institute of Management Studies, etc are based on the scores obtained by the students in entrance examinations.
Listed below are the BBA in Digital Marketing entrance exam and their registration details:
|
Entrance Exam |
Exam Date |
Accepting Colleges |
|
May 15-24, 2024 |
Christ University, Lovely Professional University, Jawaharlal Nehru University |
|
|
June 16, 2024 |
Jagan Nath Institute of Management Sciences, St.Xavier’s College, Academy of Technology & Management-Global Business School |
|
|
May 05, 2024 |
O.P. Jindal Global University, Symbiosis University, SRM University |
The BBA in Digital Marketing course fees range from INR 8,000 – 3,00,000 per year depending on the college or university. The course is offered by top government colleges such as Patna Women’s College, Galgotias University, Jamia Hamdard University, etc. and private colleges such as NMIMS, Christ University, Lovely Professional University, etc.
Listed below are the top BBA in Digital Marketing colleges in India along with their fee details:
|
Name of the College |
Tuition Fee (Per Year) |
|
INR 1,85,000 |
|
|
INR 75,000 |
|
|
INR 31,150 |
|
|
INR 30,000 |
|
|
INR 1,08,000 |
|
|
INR 2,60,000 |
|
|
INR 2,17,500 |
|
|
INR 1,30,000 |
|
|
INR 6,95,000 |
The BBA in Digital Marketing syllabus focuses on equipping students with the skills and knowledge related to Internet Technology, Marketing Strategies, Search Engine Optimization, etc to enable them to work in diverse industries and job roles.
Listed below is the semester-wise BBA Digital Marketing syllabus:
|
Semester-I |
Semester-II |
|
Language-I |
Accounting for Managers |
|
English-I |
Digital and Social Media Marketing |
|
Principles of Management |
E-Commerce |
|
Managerial Economics |
General Elective-I |
|
Fundamentals of Digital Marketing |
General Elective-II |
|
Secretary Ship |
Advertising |
|
Insurance Promotion |
– |
|
Semester-III |
Semester-IV |
|
Organizational Behaviour |
SEM & Affiliate Marketing |
|
Search Engine Optimisation |
Cyber Law |
|
Financial Management |
Corporate Internship |
|
Online Business Retailing |
General Elective-III |
|
– |
General Elective-IV |
|
Semester-V |
Semester-VI |
|
Sales Management |
Media Management |
|
Semrush |
Retail Management |
|
Google Search Console |
General Elective-VII |
|
Content Marketing |
Project Work and Dissertation |
|
Content Management System |
– |
|
Advanced SEO |
– |
|
General Elective -V |
– |
|
General Elective-VI |
– |
Read More: BBA in Digital Marketing Syllabus
The BBA in Digital Marketing course deals with the study of various aspects of digital marketing including search engine optimization, content marketing, marketing tools, etc whereas the BBA in Marketing course enables students to promote a product or service using their marketing skills.
Given below is the course comparison between BBA Digital Marketing vs BBA Marketing based on various parameters:
|
Course |
BBA in Digital Marketing |
BBA in Marketing |
|
Full Form |
Bachelor of Administration in Digital Marketing |
Bachelor of Administration in Marketing |
|
Course Duration |
3 Years |
3 Years |
|
Course Overview |
BBA in Digital Marketing course covers topics such as Small Business and Entrepreneurial Development, SEO Tools and Techniques, Marketing in the Digital Age, etc. |
BBA Marketing course includes topics such as Principles of Sales Management, Marketing Audit, Industrial Marketing, etc. |
|
Eligibility Criteria |
Minimum of 50% marks in 10+2, with any stream from any recognized institution |
Minimum of 50% marks in 10+2, with any stream from any recognized institution |
|
Course Fees Per Year |
INR 8,000-3,00,000 |
INR 5,000 – 1,50,000 |
|
Entrance Exam |
CUET, SET, AIMA UGAT |
CUET, AIMA UGAT |
|
Top Colleges |
Lovely Professional University, Christ University, Galgotias University |
Hindu College, Christ University, St.Stephen’s College |
|
Job Roles |
Content Marketing Specialist, SEO Expert, Email Marketer, Social Media Executive |
Marketing Executive, Business Development Executive, Sales Executive, Human Resource Manager |
|
Average Salary |
INR 3 – 7 LPA |
INR 2.5-7 LPA |
The average BBA Digital Marketing salary in India ranges from INR 3-7 LPA (Source: Payscale) based on factors such as field of work, job designation, experience, skill set, etc.
BBA Digital Marketing graduates with 0-2 years of experience can earn in the range of INR 3.0 to 5.5 LPA whereas the candidates with 3+ years of experience can earn between INR 5.0-14.0 LPA or more based on their expertise.
Listed below is the BBA in Digital Marketing salary details:
|
Job Profile |
Entry Level Average Salary (INR) |
Salary After 3 Years of Experience (INR) |
|
SEO Expert |
4.7 LPA |
9.0 LPA |
|
Content Marketing Specialist |
5.5 LPA |
11.7 LPA |
|
Digital Marketing Executive |
4.9 LPA |
11.2 LPA |
|
Email Marketer |
4.3 LPA |
10.5 LPA |
|
Web Designer |
3.3 LPA |
7.4 LPA |
|
SEM Executive |
3.8 LPA |
6.2 LPA |
Students can pursue higher studies in the field of digital marketing or management after successful completion of BBA Digital Marketing course for better career prospects and to enhance their skills further to give a competitive edge.
Listed below are some of the courses after BBA Digital Marketing students can opt for:
Career after BBA in Digital Marketing is vast in both the private and public sectors in diverse job roles such as Email Marketer, Digital Marketer, SEO Expert, Social Media Expert, etc.
Listed below are some of the career opportunities after BBA in Digital Marketing course and their job description:
|
Job Designation |
Job Description |
Hiring Companies |
|
SEO Expert |
Performing ongoing keyword research and optimizing the content and landing pages for organic SEO success |
LocaliQ, Google, Accenture, IBM |
|
Content Marketing Specialist |
Responsible for creating highly engaging and quality content such as articles, blogs, web stories, etc for various social media platforms |
Zeta, Hexaware, Zoho, Amazon |
|
Social Media Expert |
Responsible for planning, scheduling, creating, and posting content on social media platforms and interacting with the audience to promote organic sales |
Jio Digital, Country Holidays Inn, Freelancer, Upwork |
|
Digital Marketing Executive |
Responsible for developing and executing digital marketing strategies through various modes such as email, SEO/SEM, database marketing, and advertising campaigns to promote sales. |
Lifestyle, Infosys, Flipkart, Pepsico |
|
Email Marketer |
Responsible for strategizing and planning email content, and newsletters to the target audience and analysing their performance and growth. |
Melange India, Freshprints, Velocity, ConvertKart |
Read More: BBA Digital Marketing Salary
Listed below are the top hiring companies for BBA Digital Marketing graduates in India:
|
Accenture |
IBM |
Country Holidays Inn |
|
Jio Digital |
Melange India |
Freelancer |
|
Amazon |
Flipkart |
Upwork |
|
Fresh prints |
ConvertKart |
Careers360 |
|
Lifestyle |
Pepsico |
|
Students can opt to pursue BBA Digital Marketing courses in top cities such as Bangalore, Mumbai, Madras, Hyderabad, etc as it has the most renowned institutions such as Presidency, Christ University, St.Xavier’s College, etc.
Below listed are the top 5 cities to pursue a BBA Digital Marketing course based on industry exposure, infrastructure, placement opportunities, affordability, cost of living, etc.
|
City |
Top Colleges |
Average Living Expense (INR) |
Average Starting Salary (INR) |
Top Recruiters |
|
Bangalore |
Christ University, |
40,000 – 45,000 Per Month |
20,000-22,000 Per Month |
Jinconnect, TargetG, Brand story |
|
Mumbai |
Kishinchand Chellaram College |
30,000 – 60,000 Per Month |
20,000-35,000 Per Month |
Whizcrow Technologies Pvt. Ltd, WATConsult, FruitBowl |
|
Hyderabad |
Woxsen University |
INR 15,000 – 25,000 Per Month |
INR 15,000 – 25,000 Per Month |
DigitalGenY Medium, GeeksChips, Myntra |
|
Chennai |
SRM Institute of Science and Technology |
INR 20,000 – 25,000 Per Month |
16,000-25,000 Per Month |
Michtam Tecno Solution Private Limited Compan, Amazon, Zoho |
|
Delhi |
Amity University |
INR 70,000 – 75,000 Per Month |
INR 12,000 – 20,000 Per Month |
Brand Visage, WebChutney, Touchstone Infotech |
BBA Digital Marketing scholarships are offered to students by various government and private organisations based on eligibility criteria such as merit score, family income, gender, etc.
Listed below are some of the scholarships offered for BBA Digital Marketing students:
|
Scholarship |
Eligibility Criteria |
Amount |
|
KVPY Scholarship |
The candidate must have cleared all the exams in Class 11 and 12 to be eligible for the scholarship |
INR 28,000 |
|
Inlaks Shivdasani Scholarship |
Candidates must have a minimum academic grade of 65% or a CGPA of 6.8 from a recognized university/institution. |
50% Tuition Fee Waiver |
|
Dhirubhai Ambani Scholarship Programme |
Physically challenged and differently-abled students with a family annual income less than INR 4,50,000 are eligible for the scholarship |
INR 41,000 Per Month |
|
Indian Institute of Digital Education (IIDE) Scholarship |
For candidates enrolled on any courses offered by IIDE and selected based on the screening process |
INR 5,000 – 80,000 |
Read More: BBA Scholarships
Students must demonstrate certain soft skills and technical skills to thrive in the marketing industry and for better career progression. Listed below are some of the skills required for BBA Digital Marketing graduates:
BBA in Digital Marketing syllabus is divided into six semesters consisting of both core and elective subjects that deal with the study of marketing strategies, search engine marketing, internet technologies, etc. The core BBA in Digital Marketing subjects focus on Marketing Management, Business Analytics and Intelligence, Social Media Marketing, Data Mining, etc.
BBA in Digital Marketing subjects focus on topics such as Digital Business, Search Engine Marketing, Email Advertising, Corporate Marketing, etc to enable students with the skills and knowledge related to digital marketing. BBA in Digital Marketing elective subjects include Logistics & Supply Chain, Business Communication, International Business, etc.
BBA in Digital Marketing course enriches the students with the required knowledge and understanding about various aspects of Digital Marketing including search engine optimization, content and video marketing, campaign management, data mining, etc to help them work in diverse fields and industries.
Table of Contents
BBA in Digital Marketing subjects are divided into core and elective subjects to provide students with a comprehensive understanding of marketing concepts in the digital era. The core BBA in Digital Marketing subjects focus on topics such as retail management, digital marketing tools, corporate marketing, etc.
Candidates can choose the elective BBA in Digital Marketing subjects based on their area of interest, future scope, career prospects, etc. Given below is the list of core and elective BBA in Digital Marketing subjects and their topics covered each year:
The first-year BBA in Digital Marketing subjects aims at building a strong foundation in the marketing, management and organizational concepts and covers topics such as the theory of production, macroeconomic analysis, planning and organisation, etc
Listed below are the BBA in Digital Marketing subjects 1st year along with their topics covered:
|
Subjects |
Topics Covered |
Type of Subject |
|
Principles of Management |
Planning Process, Type of Strategies, Delegation of Authority, Cost Control, Budgeting |
Core |
|
Managerial Economics |
Consumer Behaviour, Theory of Production, Utility Approach, Macro Economics Analysis |
|
|
Fundamentals of Digital Marketing |
Need and Significance of Marketing in Business, Selling Concept, Email Marketing, Mobile Marketing |
|
|
Accounting for Managers |
Accounting Cycle, Bank Reconciliation Statement, Trial Balance and Final Accounts |
|
|
Digital and Social Media Marketing |
Social Media Management, Monitoring Analysis, Social Media Optimization, Paid Advertisement, Managing Tools of Social Media |
|
|
E-commerce |
Supply Chain Management, Electronic Payment System, CRM, Navigating the WWW |
|
|
Advertising |
Online Reputation Management, Conversion Rate Optimisation, Inbound Marketing, PPC |
|
|
Business Communication |
Diversity and Intercultural Communication, Organisational Communication, Public Speaking |
Elective |
|
Logistics & Supply Chain |
Collaboration In Supply Chain Operations, Competitive Supply Chain, Logistics Information Management Systems |
The BBA Digital Marking second-year subjects focus on topics such as Data Analysis, Off-page SEO, Sitemaps, Google My Business Listings, etc. Listed below are the BBA Digital Marketing 3rd and 4th sem subjects and their topics covered:
|
Subjects |
Topics Covered |
Type of Subject |
|
Organizational Behaviour |
Individual Decision Making and Problem-Solving, Perceptions, Organisation Culture, Change and Development |
Core |
|
Search Engine Optimisation |
Search Engine Friendliness and Specific Rankings Page Coding, SEO Influencing Factors, SEO for local search |
|
|
Financial Management |
Capital Budgeting, Working Capital, Dividend Decisions and Models, Calculation of Cost and Debt |
|
|
Online Business Retailing |
Essentials of Valid Contract, Factories Act 1948, Essentials of Sale Contract, Consumer Protection Act |
|
|
SEM & Affiliate Marketing |
Understanding the Importance of Google Search, Automated Bid Management, Affiliate Marketing, and Mobile Advertising |
|
|
Cyber Law |
Evolution of Modern Electronic Communication, Information Technology Act 2000, Electronic Commerce, Investigation of Cybercrimes in India |
|
|
Micro, Small, and Medium Enterprises Management |
Small and Medium Enterprises, Venture Capital, Rural Industries and Artisans, Prospects of Small Scale Industries |
Elective |
|
International Business |
Foreign Exchange, Balance of Payments, Trade Block, World Trade Procedure and Documentation |
BBA in Digital Marketing subjects 3rd year focuses on more advanced topics such as Product Development and Techniques, Crafting of Brand Elements, Selling Strategies, etc.
Listed below are the subjects and the topics covered in BBA Digital Marketing 5th and 6th-semester syllabus:
|
Subjects |
Topics Covered |
Type of Subject |
|
Sales Management |
Emerging Trends in Sales Management, Management of Sales Territory, Types of Compensation |
Core |
|
Media Management |
Sources of Media Research, Audit Bureau of Circulation, Criterion for Selecting Media Options |
|
|
Retail Management |
Factors Influencing Retailing, Emergence of Organized Retailing, FDI in Retailing |
|
|
Content Marketing |
Content Strategy and Planning, Selection of Niche Markets, Brand Guidelines, Creating Visual Content |
|
|
Content Management System |
Hosting CMS, Installation of WordPress, Setting up Webserver, Choosing the Right Domain, Maintaining the Security |
|
|
Advanced SEO |
Components of Search Engines, Contextual Linking, Optimising Web Page, SEM Strategy, Internet Marketing |
|
|
Semrush |
Social Media and Local SEO, Keyword Research, Keyword Ranking, Link Building, SEO Traffic Analysis |
|
|
Google Search Console |
Security & Manual Actions, Enhancement, Account Maintenance, Core Web Vitals |
|
|
Global Marketing Management |
Consumer Behaviour, Marketing Research, Brand Management, Trading Options and Procedure |
Elective |
|
Ethics and Corporate Governance in Business |
Ethics in Management, Corporate Governance and CSR, Factors Influencing Corporate Governance, Resource Dependency |
|
|
Information Technology for Retail Management |
Retail Data Analytics, Legal Aspect of Retail Business, Principles of E-Commerce, Retailing Fundamentals |
The BBA Digital Marketing syllabus structure varies depending on the college or university but the subjects remain the same. To view a particular college syllabus, students can visit the college’s official website and download the BBA Digital Marketing Syllabus PDF 2024.
Given below is the semester-wise BBA Digital Marketing syllabus
The BBA Digital Marketing 1st year syllabus focuses on core and elective subjects such as Principles of Management, Managerial Economics, Fundamentals of Digital Marketing, etc.
Listed below is the first-year BBA Digital Marketing syllabus:
|
Semester-I |
Semester-II |
|
Language-I |
Accounting for Managers |
|
English-I |
Digital and Social Media Marketing |
|
Principles of Management |
E-Commerce |
|
Managerial Economics |
General Elective-I |
|
Fundamentals of Digital Marketing |
General Elective-II |
|
Secretary Ship |
Advertising |
|
Insurance Promotion |
– |
The BBA Digital Marketing 2nd year syllabus focuses on subjects such as Online Business Retailing, Organisational Behaviour, Search Engine Optimization, etc.
Listed below is the BBA Digital Marketing 3rd and 4th sem syllabus:
|
Semester-III |
Semester-IV |
|
Organizational Behaviour |
SEM & Affiliate Marketing |
|
Search Engine Optimisation |
Cyber Law |
|
Financial Management |
Corporate Internship |
|
Online Business Retailing |
General Elective-III |
|
– |
General Elective-IV |
The BBA Digital Marketing 3rd year syllabus focuses on more advanced subjects related to digital marketing such as Product and Brand Management, Content Marketing, Advanced SEO, etc. The BBA 6th sem subjects marketing include Global Marketing Management, Retail Management, etc.
Listed below are the 3rd year BBA Digital Marketing subjects:
|
Semester-V |
Semester-VI |
|
Sales Management |
Media Management |
|
Semrush |
Retail Management |
|
Google Search Console |
General Elective-VII |
|
Content Marketing |
Project Work and Dissertation |
|
Content Management System |
– |
|
Advanced SEO |
– |
|
General Elective -V |
– |
|
General Elective-VI |
– |
BBA Digital Marketing course structure includes both theory and practical papers and is curated for three years divided into six semesters. The course structure is made in such a way that both classroom training and practicals are included in the course curriculum.
The BBA Digital Marketing course structure is given below:
The course curriculum takes into account different teaching methods. Classroom learning includes practical sessions for students who are passionate about digital methods and want to take up digital marketing professionals in the future.
Listed below are the teaching methodology and strategies in general:
Projects are given to students to understand the concepts and help students get hands-on experience. Projects are to be completed by the end of the sixth semester. Some popular BBA Digital Marketing project topics are:
BBA in Digital Marketing books is available both online and offline by many authors and publications. Reference books are meant for gaining an in-depth understanding of concepts. Books on Digital marketing for academic purposes differ according to specializations.
Given below are the first-year BBA Digital Marketing books covering basic to advanced digital marketing and business management concepts:
|
Books |
Topics Covered |
Author |
|
Digital Marketing Fundamentals |
Seema Gupta |
Display Advertising, Search Engine Advertising, Digital Analytics, Online Reputation Management |
|
Digital Marketing |
Gautam Bapat |
E-commerce, Introduction to New Age Media (Digital) Marketing, Creating Initial Digital Marketing Plan, Marketing using Web Sites, Search Engine Optimization, Customer Relationship Management, Social Media Marketing, Digital Marketing |
|
Epic Content Marketing |
Joe Pulizzi |
Content Niche and Strategy, Managing Content Process, Making Content Work, Marketing Sales Stories |
|
The New Rules Of Marketing & PR |
David Meerman Scott |
Search Engine Marketing, Social Networking Sites and Marketing, Podcasting and Video, Website Creation |
Listed below are the BBA Digital Marketing 2nd year books and the topics covered:
|
Books |
Topics Covered |
Author |
|
Internet Marketing |
Kristopher B Jones |
Basic Web Site Structure, Building Links, Creating PayPerClick Campaigns, Social Media Optimisations |
|
Search Engine Optimization |
Jennipegrappone |
Search Results, Algorithm Change, Sitelinks, On page and Off page SEO |
|
Ecommerce Evolved: The Essential Playbook To Build, Grow & Scale A Successful Ecommerce Business |
Tanner Larsson |
Evolved Strategy, Principles of E-Commerce, Transformative Shift in the Industry, Sales Strategies |
|
Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity |
Avinash Kaushik |
Conversation Rate, Advanced Video Analysis, Two Prerequisites for Behavior Targeting, Measuring Latent Conversions and Visitor Behavior |
Listed below are the BBA Digital Marketing 3rd year books and the topics covered:
|
Books |
Topics Covered |
Author |
|
Pay-Per-Click Search Engine Marketing: An Hour a Day |
David Szetela |
Effective Landing Pages, Campaign Management, Core PPC Skills and Objectives |
|
The Complete Guide to Affiliate Marketing on the Web: How to Use and Profit from Affiliate Marketing Programs |
Bruce C. Brown |
Affiliate Marketing Principles, Picking the Right Product, Cross-Selling and Up-Selling, Customer Returns |
|
Affiliate Program Management: An Hour a Day |
EvgeniiPrussakov |
Data Feeds Coupons and PlugIns, Discover Feed, Leaky Websites, Autopilot Approach |
|
Social Media Marketing: The Next Generation of Business Engagement |
Dave Evans., Susan Bratton |
Social Media and Customer Engagement, Social Technology and Business Decisions, Social Analytics Metrics and Measurement |
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