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BA Visual Communication is a three-year undergraduate communication course divided into six semesters that provides knowledge on how to transmit information from visual media, print media and publishing to audiences. BA in Visual Communication has a good career scope with job opportunities like Visual Artist, Graphic Designer, Advertising Executive, etc.

BA Visual Communication Course Details

DegreeBachelors
Full FormBachelor of Arts in Visual Communication
Duration3 Years
Age18 years and above
Entrance ExamJNU BA Entrance Exam, BHU BA Entrance Exam, etc
Minimum Percentage50% in 10+2 from a recognized Board
Average Fees₹30K – 3 LPA
Similar Options of StudyBSc Visual Communication
Average SalaryINR 2.5 – 15.3 LPA
Employment RolesVisual Artist, Advertising Executive, Media House Executive, etc.

BA Visual Communication full form is Bachelor of Arts in Visual Communication, a course designed to impart the necessary knowledge on the transmission of information through media outlets, which can be either print or digital media. This course falls under the umbrella of BA courses. The average fees range between INR 30,000- 3 LPA.

Admission to the course requires candidates to have a 50% aggregate in Higher Secondary (10+2) with any stream, although qualifying entrance exams is another option. A Diploma in photography, creative writing, or design will help them understand the course and provide them with the basic skills required in the course.

The BA Visual Communication syllabus includes subjects such as design fundamentals, colour theory, communication, visual language, photography, etc. At the end of each semester, candidates have practical sessions and are required to submit projects based on their choice of topic. The course structure followed in this program helps the graduates in securing better job roles with media houses, design studios, fashion houses, publishing houses, etc.

Why Choose a Bachelor of Arts in Visual Communication?

BA Visual Communication is a communication-based undergraduate course. Students often wonder about the course details before selecting one. Below are a few points to highlight why a candidate should pursue a BA in Visual Communication:

  • In the Market Overview report for 2023- 2028, the Indian advertising industry reached a market size of INR 743 bn in 2022.
  • According to IMARC Group, the market would increase at a compound annual growth rate (CAGR) of 11.2% from 2023 to 2028, reaching INR 1,412.5 billion.
  • By 2024, it’s predicted that India’s media and entertainment sector will generate $30.9 billion.
  • Students have the opportunity to work at galleries, museums, fashion houses, and events such as the MET Gala, and NMACC Gala.

Who Should Pursue BA in Visual Communication? 

Below is an outline of those who may be qualified to enroll in the BA Visual Communication course:

  • Aspirants seeking to enter the creative industry should pursue a Bachelor of Arts in Visual Communication.
  • Aspirants who have a creative bone and want to explore their creative field in various domains. 
  • Students who want to work as Graphic Designers, Visual Artists, Brand Visualizers, Merchandisers, or Creative Directors, at various institutions should pursue a Bachelor of Arts in Visual Communication.

BA Visual Communication Eligibility Criteria

For BA Visual Communication admission, students must meet the eligibility set by a specific university/college. The BA Visual Communication eligibility is detailed below:

  • Students must have a high school degree (10+2) with a 50% aggregate mark from a recognized board.
  • Students can have any stream in their 10+2 but knowledge of the creative field is required to understand the course.  
  • A diploma in design, photography, or any creative field will help them fare well in the course. 
  • An entrance exam is an option, as most universities enroll students on a merit basis
  • Students wishing to pursue a BA Visual Communication course must have an age limit of a minimum of 18 years

BA in Visual Communication Admission

BA Visual Communication Admission varies between colleges and universities. BA Visual Communication course applicants can apply online at the college’s website. In general, the admission process includes the following components:

  • Step 1: Candidates need to apply to the college website for direct admission or need to apply for an entrance exam if any.
  • Step 2: The Bachelor of Arts in Visual Communication colleges in India gives admission primarily based on merit, while some may conduct an entrance exam.
  • Step 3: The official website of a university will release a selection list based on merit or an entrance examination.
  • Step 4: After appearing for counseling, students must submit all the necessary documents and pay the fees.

Also, Read on BA Admission 2023

BA Visual Communication Entrance Exams

Some colleges and universities offer a Bachelor of Arts in Visual Communication, through national, state, or college-level entrance exams. There may be differences between national/university/ college entrance exams and cutoff marks. Here are some of the most popular BA Visual Communication entrance exams conducted by the respective universities:

A Quick Glance at the Bachelor of Arts in Visual Communication Entrance Exams 

The format of the BA Visual Communication entrance exam is usually as follows: 

  • The paper is MCQ-based.
  • English is the language of the question paper.
  • There will be four sections of questions.
  • Correct answers will receive one mark.

BA Visual Communication Fee Structure

BA Visual Communication fees range from INR 30,000- 3 LPA. The fee structure depends on factors such as the infrastructure, and facilities of the university. Following is a list of BA in Visual Communication Fees for the top BA Visual Communication colleges in India:

Sl. No.

Name of the Institute

Tuition Fees

Admission Fees

Miscellaneous Fees

1St. Joseph’s UniversityINR 3 LPAINR 10,000INR 3,000
2KJCINR 80,000 PAINR 3,000
3St Joseph’s College of CommunicationINR 70,000 PAINR 1,020
4Bishop Vayalil Memorial Holy Cross CollegeINR 1.6 LPA

Types of BA in Visual Communication Courses

Candidates pursuing BA in Visual Communication will have career options in the field of engineering. Types of BA Visual Communication courses are discussed below. 

Type

Basic Eligibility

Duration

Full-TimeShould have passed 10+2 with any stream3 Years
Part-TimeShould have passed 10+2 with any stream2-3 Years
DistanceShould have passed 10+2 with any stream2- 3 Years

Distance BA Visual Communication Course

BA in Visual Communication distance learning course is offered by IMTS Institute in India. The admission process for this course is merit-based. Candidate needs to have a minimum of 50% in their 10+2 school board examination to be eligible for the course at IMTS Institute. The course fee for Distance BA Visual Communication in IMTS ranges between INR 10,000 – 20,000 P.A. 

Also, CheckBA Distance Education Course

Top BA in Visual Communication Colleges in India 

In India, numerous colleges provide a BA in Visual Communication. Merit-based admissions or entrance examinations are used. Candidates have a variety of universities to pick from across the nation based on their interests and private and public endeavors. 

Top BA Visual Communication Government Colleges

Check the table below for the top government-based BA Visual Communication colleges in India:

Sl.No

Institution

Average Fees (INR)

1

University of Calicut

4,730 PA

2

Mahatma Gandhi University

48,000 PA

3

St Joseph’s University

3 LPA

Top BA Visual Communication Private Colleges

Check the table below for the top government-based BA Visual Communication colleges in India:

Top BA in Visual Communication Colleges in India

BA Visual Communication Subjects and Syllabus

The BA in Visual Communication syllabus focuses on visual art, photography, modes of communication, history of communication, arts, and films. There are core and elective subjects in this course.

The first and second years focus on providing candidates with training in production, design, and creativity through project work and workshops. The third year mainly focuses on internships and dissertation work based on visual communication.

Below is the semester-wise syllabus for BA Visual Communication course. However, the subjects in each semester vary depending on the college/university. 

BA Visual Communication First Year Syllabus

Below are the BA Visual Communication subjects in the first-year syllabus:

Semester 1

Semester 2

Communication Processes: A Theoretical Perspective
Fundamentals of Animation
Introduction to Communication
Definition of Perspective
Fundamentals of PhotographyBranding
Visual Art in India- an Overview
Print Design and Production
Visualization and Illustration
Graphic Design I
English IEnglish II
History of Visual Art

BA Visual Communication Second Year Syllabus

Below are the BA Visual Communication subjects in the second-year syllabus:

Semester 3

Semester 4

Introduction to Film Art
Media Management
Principles of Visual Editing
Human Anatomy and Forms for Animations
Introduction to Film Art
Communication Theories
Advanced Photography
Sound Design for Visual Media
Graphic Design -II
Screenplay Writing
Media Law and Ethics
Script Writing & Story Boarding
Indian Cinema
Film Appreciation

BA Visual Communication Third-Year Syllabus

Below are the BA Visual Communication subjects in the third-year syllabus:

Semester 5

Semester 6

Television Broadcasting
Television Production
VFX
Visual Aesthetics
Advertising
Media Law and Ethics
Sound Design
Animation/Graphic Design
Fundamentals of Film Editing
Internships/ Projects

BA Visual Communication Course Comparison

The aim of the BA in Visual Communication is to prepare students for a successful career in media and communication. Below is the difference between BA Visual Communication and BSc Visual Communication:

BA Visual Communication vs BSc Visual Communication

The table below shows the difference between BA Visual Communication and BSc Visual Communication:

Course

BA Visual Communication 

BSc Visual Communication

Full-FormBachelor of Arts in Visual Communication
Bachelor of Science in visual communication
Course Duration3 years3 years
Eligibility50% in 10+2 with any stream.
50% in 10+2 with any stream.
Average FeesINR 30,000 – 3 LPA
INR 30,000 – 4.5 LPA
Entrance ExamNID DAT, JNU BA Entrance Exam, BHU BA Entrance Exam
Mop Vaishnav Visual Communication Entrance Exam
Top CollegesGITAM, St. Joseph’s University, KCIC
MCC, IIFA Multimedia, The American College

Read More: BSc Visual Communication

Check other important BA Courses

Courses After BA Visual Communication 

After completing the BA Visual Communication course, students can pursue several higher education studies that can improve their understanding of the subjects. Below are a few courses that can be pursued after a BA in Visual Communication:

  • MA in Visual Communication
  • MA in Mass Communication
  • MA in Media Studies
  • MA in Journalism
  • MA in Film Studies
  • MSc in Flim Studies
  • Master in Fashion Design
  • Masters in Visual Design
  • Master in Animation
  • Postgraduate Diploma in Web Design
  • Postgraduate Diploma in UX/UI
  • Postgraduate Diploma in Graphic Design
  • Postgraduate Diploma in Illustration

BA Visual Communication Career Options

BA Visual Communication course allows students to increase their employability by adding to their qualifications. There are various colleges that provide BA Visual Communication placement to students and help them shape their careers in the right direction. Some of the job opportunities that students can get after completing a BA in Visual Communication are mentioned below:

  • Graphic Designer
  • Visual Artist
  • Illustrator
  • Brand Manager
  • Sketch Artist
  • Brand Designer
  • Professional Photographer
  • Media House Executive
  • Magazine Director
  • Film Assistant
  • Film Director
  • Director of Production

Also, Read about the Career Scope of a BA Graduate

BA Visual Communication Salary in India 

BA Visual Communication salary in an average range between INR 2.5 – 15.3 LPA (Source: AnimatonBox). Students are paid based on their skills and experience, as well as on the progress they have made. BA Visual Communication course graduates are in greater demand due to continuous growth in the media and advertising sector. 

BA Visual Communication Salary In India

The salary of BA Viscom graduates increases depending on their skills and experience. Below is BA Visual Communication salary in India:

BA Visual Communication Salary in India

Salary

Average BA Visual Communication SalaryINR 8.65 LPA
Highest BA Visual Communication SalaryINR 15.3 LPA
Lowest BA Visual Communication SalaryINR 2 LPA

BA Visual Communication Salary Based on Job Designation

BA Viscom graduates get a take home salary of around INR 45,000 per month (Source: AmbitionBox). Below is a list of BA Visual Communication jobs:

Job Designations

Average Salary (INR)

Visual Designer5.9 LPA
Product Designer8 LPA
Creative Designer4.2 LPA
Graphic Designer3 LPA
Motion Graphic Designer4 LPA

Read More: Job Opportunities and Salary of a BA Graduate

Skills That Make You the Best BA Visual Communication Course Graduate 

BA Visual Communication course graduates should possess analytical and critical thinking skills. A student’s career can also be influenced by learning skills based on their interests. The following skills are expected of Bachelor of Arts in Visual Communication graduates: 

  • Analytical Skills
  • Creativity
  • Out of the Box ideas
  • Keen Observance
  • Bullseye Focus
  • Time management
  • Detail Oriented
  • Colour Knowledge
  • Drawing Skills